SUCCESS STORIES
Bodwell High school
How Andrew led their digital marketing efforts to achieve record enrolment for the high school and how they became the winner of school marketing awards.
RECORD ENROLMENT
600+ school / 400+ summer program
DOMINATED GLOBAL SEO
Ranked on first page worldwide
$1.5M STUDENT LTV ADDED
from $60,000 Google ads budget
The Facts
Education for a changing world
Bodwell High School was founded in Vancouver in 1990. It is situated overlooking the Vancouver skyfront on Harbourside Drive in North Vancouver. There is onsite boarding for 500 boys and girls from over 40 different countries.
Winner of STA Star High School Award in 2014 and 2015 as well as the BCCIE Achievement in International Education Marketing Award (Team Award)
Phone Number
Paul Yuen
THE MISSION
Before Andrew worked at Bodwell, the school did digital marketing in an ad-hoc manner and didn’t really track what results they got.
Andrew’s role was to help bring in more inquiries and students from 15 core international markets.
THE STRATEGIES
1
Make the website the hub
of the school community online
and get stakeholders to write blog articles
2
Develop professionally-translated landing pages for 15
target markets and rank them
for ‘Canada boarding school’
keyword globally
3
Run targeted search
campaigns in English & other
languages on Google, Baidu,
Naver, Yahoo and Yandex
The Transformation
As well as record numbers for Bodwell High School in terms of fall enrolment and for the summer program, the school won numerous awards.
