SUCCESS STORIES
BROCKTON school
How we helped the school achieve record enrolment after one year working with them.
+4,032 ENROLMENT ACTIONS
in 2 years (inquiries, applications)
DOUBLED WEBSITE TRAFFIC
for new website compared with previous
RANK IN TOP 3 OF GOOGLE
for ‘IB’ and ‘private school’ keywords
The Facts
Inspiring the Growth of Outstanding Humans
Brockton School is a non-denominational, co-ed independent Junior Kindergarten to Grade 12 school in North Vancouver, British Columbia, Canada. It is an IB World School for both the Primary Years and Middle Years Programmes.
Phone Number
Jen Galli
“North Shore Digital was one of the main reasons we achieved record enrolment last fall”
THE MISSION
When we first started working with Brockton School, the mission was to increase enrolment of the student body, especially for the junior kindergarten and kindergarten years.
The mission began during the pandemic year and so there were a lot of logistical challenges for the school that affected marketing such as running virtual rather than in-person open houses.
Over the next years, the scope expanded to building a new website in WordPress and setting up analytics and reporting platforms that were owned by the school rather than other third parties.
THE STRATEGIES
1
Build out a best-in-class
website that represents
Brockton’s unique strengths
2
Run ads across Google search
and social media in a number
of different formats including
text, images, videos
3
Run SEO campaigns and build
out content to enable the
school to rank for its main
keywords ‘private school’ and
‘IB school’ for North Vancouver.
The Transformation
Brockton School achieved record enrolment for the school year 2022/2023 as a result of the new website launch and a big push with marketing and school recruitment across digital marketing platforms.
