SUCCESS STORIES
MULGRAVE school
How Ira used digital marketing to exceed admissions inquiry targets to reach school capacity.
DOUBLED ORGANIC TRAFFIC
from highly relevant audience
RANKED NUMBER 1
for highest keyword volume searches
EXCEEDED INQUIRY TARGETS
reached school capacity with substantial waitlist
The Facts
The International School of Vancouver
Mulgrave School is an independent non-denominational, co-educational, university-preparatory school in West Vancouver, Canada. It has approximately 80 students in every grade and uses all IB programs. The school is located on the side of the Cypress Group mountain range and off Exit 8 of Highway 1.
Phone Number
Nadine Pettman
“North Shore Digital has been a wonderful partner. Their expertise in SEO in particular, helped us make efficient and high impact changes to our website. (Besides all of that, they are fun to work with, too) Highly recommend!
THE MISSION
Mulgrave School was not properly tracking digital results and ranking relatively poorly online compared to competitor schools.
Ira’s role was to help determine online results and increase online awareness and engagement from West Vancouver, North Vancouver & Vancouver audiences.
THE STRATEGIES
1
Set up comprehensive analytics
and customized reporting for every online platform and campaign
2
Execute a Paid Ads (Google & Meta) strategy targeting key priority admissions grade levels as well as external school programs such as the summer program
3
Improve website foundational SEO & make recommendations and school for content SEO
The Transformation
In just over a year Mulgrave doubled their organic traffic from Google Search.
